years 2010 - 2014
CD Projekt - from Optimus to CD Projekt
CD Projekt RED entered the Warsaw Stock Exchange as a result of a reverse takeover by already listed Optimus. In practice, therefore, the shareholders of CD Projekt RED took control of Optimus, which at the time the transaction was not operating and did not have a good reputation among investors. The most important challenge InnerValue had to face was to build a positive image of the company on the capital market.
CD Projekt SA is a group listed on the Warsaw Stock Exchange leading global activity in the segment of electronic entertainment. The CD Projekt RED studio belonging to the company is a manufacturer of computer games, including the award-winning RPG The Witcher. GOG.com is also a part of the group - a global platform for digital distribution of games, which is one of the largest players in this market.Initial situation
CD Projekt RED entered the Warsaw Stock Exchange in May 2010 as a result of a transaction in which the Group was formally taken over by listed Optimus. In practice, the shareholders of CD Projekt RED took control of Optimus.
The Group initially was still listed under the name of Optimus, which later was changed to CD Projekt RED and then CD Projekt.
Optimus brand was one of the best known brands of the Polish IT. At the time of the acquisition of CD Projekt, Optimus did not lead, however, anz operating activities. It did not have a good reputation among stock market investors either.
The challenge the Agency had to face was to build a positive perception of the CD Projekt brand, as a reliable, credible and actively communicating with the market listed company. Another challenge was to educate the market in terms of the specifics of the gaming industry, which was not well known to Warsaw investors. It was on the one hand about explaining how it should be valued (eg when the release of important titles disturb the periodicity of results), on the other hand about reporting on business potential of leading global productions.Action taken
In cooperation with the agency InnerValue the Company began a very regular and highly assessed cooperation with the capital market participants. It included numerous meetings, participation in investor conferences, the organization of regular briefings to the financial press. A number of educational activities were organiyed, including special screenings of materials from games for representatives of financial institutions.
CD Projekt is now seen as one of the most promising and well communicating with the market listed companies. This is evidenced by the high valuation of its shares as well as the entrance to the shareholders of many renowned financial institutions. During the period of cooperation with InnerValue it created many analytical reports (including recommendations) dedicated to the Company and the industry.