CD Projekt - from Optimus to CD Projekt

years 2010 - 2014

CD Projekt - from Optimus to CD Projekt

CD Projekt RED entered the Warsaw Stock Exchange as a result of a reverse takeover by already listed Optimus. In practice, therefore, the shareholders of CD Projekt RED took control of Optimus, which at the time the transaction was not operating and did not have a good reputation among investors. The most important challenge InnerValue had to face was to build a positive image of the company on the capital market.

CD Projekt SA is a group listed on the Warsaw Stock Exchange leading global activity in the segment of electronic entertainment. The CD Projekt RED studio belonging to the company is a manufacturer of computer games, including the award-winning RPG The Witcher. is also a part of the group - a global platform for digital distribution of games, which is one of the largest players in this market.

Initial situation

CD Projekt RED entered the Warsaw Stock Exchange in May 2010 as a result of a transaction in which the Group was formally taken over by listed Optimus. In practice, the shareholders of CD Projekt RED took control of Optimus.
The Group initially was still listed under the name of Optimus, which later was changed to CD Projekt RED and then CD Projekt.


Optimus brand was one of the best known brands of the Polish IT. At the time of the acquisition of CD Projekt, Optimus did not lead, however, anz operating activities. It did not have a good reputation among stock market investors either.
The challenge the Agency had to face was to build a positive perception of the CD Projekt brand, as a reliable, credible and actively communicating with the market listed company. Another challenge was to educate the market in terms of the specifics of the gaming industry, which was not well known to Warsaw investors. It was on the one hand about explaining how it should be valued (eg when the release of important titles disturb the periodicity of results), on the other hand about reporting on business potential of leading global productions.

Action taken

In cooperation with the agency InnerValue the Company began a very regular and highly assessed cooperation with the capital market participants. It included numerous meetings, participation in investor conferences, the organization of regular briefings to the financial press. A number of educational activities were organiyed, including special screenings of materials from games for representatives of financial institutions.


CD Projekt is now seen as one of the most promising and well communicating with the market listed companies. This is evidenced by the high valuation of its shares as well as the entrance to the shareholders of many renowned financial institutions. During the period of cooperation with InnerValue it created many analytical reports (including recommendations) dedicated to the Company and the industry.

Other Case studies

So we act

see all

Trans Polonia – nearly PLN 50 mln for further expansion of the biggest tanker truck fleet in Poland

Our relationship begun at a breakthrough moment in the thirteen-year history of Trans Polonia (TPG) - the company has just acquired Orlen Transport, becoming the domestic leader in the logistics shipments of vehicle and aviation fuel, as well as LNG. This exponential increase in the scale of operations has prompted TPG to open up to institutional investors - a visible boost in the level of interest and improved sentiment have convinced TPG to reach for another milestone - an investment program for the years 2018-2020, to be financed largely via a secondary public offering. InnerValue has assisted the company in that process, which concluded successfully with the raising of PLN 49.3 mln in new equity.


Mercator Medical – intense and effective campaign in support of SPO

Scheduled for two months information campaign aimed at institutional and individual investors. Effective communication, the main axis of which was the update of the strategy of the company, helped in the short term to raise the valuation of the shares by more than 25% and guaranteed the success of a secondary public offering of Mercator Medical worth PLN 31.5 million


Selvita - millions from WSE to fight cancer

Awarded with the 2015 Golden Clip award, an annual educational and promotional campaign associated with the Public Offering of Shares and IPO unique in WSE. In less than a year, we implemented a number of measures aimed at institutional and individual investors, using innovative communication channels and engaging internationally recognized experts in the areas of analysis and valuation of companies in the biotechnology sector.


Energa – communication related to IPO and debut on the Warsaw Stock Exchange

In the fourth quarter of 2013 Energa SA carried out one of the largest in recent years - worth PLN 2.4 billion - public offering and was listed on the Warsaw Stock Exchange. Implementation of an extensive communication plan allowed the achievement of viral interest in the offer. The IPO of Energa SA was attended by 72 thousand individual investors, nearly 1/4 of all active investors on the Warsaw Stock Exchange in 2013.


NEUCA - common values, common goals

The cooperation of InnerValue with NEUCA, the company entering mWIG40 index, began in 2011 and includes comprehensive services in the field of investor relations. The activities carried out include modern forms of communication, such as eg. video-content. Within five years of cooperation, the company's share price rose by almost 600%, while the dynamics of the results was approx. three times lower.


Enea - long-term, comprehensive service of the Company

ENEA SA manages the Capital Group which belongs to the group of the largest Polish energy companies. From November 2010 to January 2018 InnerValue agency has conducted for the Company the comprehensive range of investor relations measures directed to specific audiences: fund managers, financial analysts, shareholders and individual investors.


LiveChat Software - Polish investors, American pricing

IPO awarded with the 2014 Golden Clip 2014. The most important challenge was the lack of comparable listed companies. The value of the Public Offering amounted to almost PLN 60 million. The company debuted on the WSE main market and was valued at PLN 476 million at an exceptionally high rate of price / earnings (P / E) of 48,6x.